Welcome to Wear Your Love.


We make dresses so soft and dreamy, they beg to be worn. Our mission is to provide ethically-made wedding dresses our brides will feel at home in from the moment they slip on their dress.


Nothing brings us more joy than helping brides feel graceful, sensational, and maximally gorgeous on their wedding day. To that end, we dedicate ourselves to not only the beauty, but also the comfort of our brides, designing our dresses with only the softest stretch laces, luxuriously airy silks, and breathable organic cotton lining.


We make all of our gowns by hand from start-to-finish in our small Northern California studio using each bride’s unique measurements for a truly perfect fit. With our made-to-measure model, we cater to all body shapes and sizes, and no, we don’t believe in charging extra based on dress size.


By offering our bridal gowns online only, direct to you, we are able to skip the traditional bridal shop mark-up and provide our gowns at affordable price points. This also means we use only what we need for each dress rather than pre-making a collection and sending it to a landfill if it doesn’t sell. By producing less waste, less overhead, and less mark-up, we can instead prioritize what is most important: our brides, our team, and our planet.


A Word From The Designer

From my earliest bridal daydreams, I envisioned my wedding as an intimate, soul-connecting ceremony with a ravishing celebration, in a kick-your-heels-up and shout-from-the-rooftops style. Inspired by brilliantly romantic young loves, I dreamed of a magical wedding that would express the rhapsody of true, unbound love.  In the farthest reaches of vividly imagined fantasy, my creative essence came to life in my wedding visions, and I imagined a bridal style that embodies the spirit of the mermaid and the goddess with effortless femininity.


I soon discovered a major obstacle standing between the euphoric, free-spirited event I had in mind, and the reality for most brides: the traditional wedding dress. That stiff look that has come to dominate bridal shop appointments and endless fittings is unforgivably miserable to wear. How is a woman supposed to kick her heels up and shout from the rooftop when she is too uncomfortable to take deep breaths or even sit down? How is she supposed to feel at home beside her partner when she doesn’t feel like herself in her dress?


What I seek to share with brides everywhere is a vision of weddings that centers around a bride who feels her most amazing. She has the freedom to dance, laugh, eat, and drink in the bliss of love. She is present, buoyant, and at ease as she embarks on the adventure of a lifetime with her partner, gracefully dancing through each moment as she creates treasured forever-memories.


With an emphasis on beautifully wearable organic and luxury fabrics, I have created Wear Your Love, a collection of bridal styles that ring true to the pure joy of getting married. Leaving the clasps, buttons, zippers, and boning behind, each dress is perfectly stretchy, for a body-hugging experience of essential comfort. Each style is created with laughter, sensuality, and the magnificence of mad, soul-mate, epic love in mind.


And, because nature is my greatest inspiration and first true love, we use organic cotton and produce our dresses with zero textile waste. I truly adore all things organic: as in, “of life and “free of the artificial”, just like Wear Your Love brides, and just like true love.




Jillian Leigh