In my vision, a wedding is a chance for a couple to express who they are, what they love, and what they want their lives together to be. The idea to create a bridal brand focused on sustainability arose in 2014, and in the time since we sold our first organic cotton gowns in 2015, the tone of the bridal industry has dramatically shifted, and the calls for eco-friendly business practices in fashion have become much louder. We are hearing from more and more brides about how important it is to them to find wedding vendors that align with their ethics, values, love for nature, and their passion for preservation. We see you, and we are so happy you have found us!
As a designer, nature is my greatest inspiration and my first true love, so when I started this company, I wanted to create a business model that allowed our team, as well as our brides, to be part of the solution rather than just another cog in the fast fashion machine, and all the harm that it does to this beautiful planet. To that end, we are committed to three primary areas of sustainability:
We create our wedding dresses by hand, in California, rather than in a low wage and environmentally unregulated area of the world, and it’s going to stay that way. In this industry, we are approached by factories all over the world on a regular basis offering increasingly low prices for production in high-volume factories. Often times these factories are located in regions known not only for unsafe working conditions, but also for the garment industry river and air pollution that impacts local communities and ecosystems. That’s a no-go for us.
Organic cotton is hypoallergenic, incredibly soft, and completely luxurious to wear. Our wedding gowns contain between 30% and 50% organic cotton (with the one exception of gowns requested with our gold shimmer lining option). Organic cotton saves precious fresh water resources, and produces around 45% less CO2 compared to traditional cotton (it stacks up even better against poly fabrics). In addition, organic cotton spares the air, land, and water supply of harsh chemicals found in traditional cotton production, often known to be carcinogenic.
Every second, the equivalent of one garbage truck of textiles is landfilled or burned. Crazy, right? We don’t want any part of that. About half of our remnant fabrics are donated to local schools for use in craft and sewing projects in the Northern California region. The other half are donated to a textile recycling facility which creates industrial textiles and filling fibers for things like carpet pads and furniture cushions.
To me, marriage is about family, community, and about creating a future, as much as it is about love. And, I know our brides agree, that means taking care of each other, and the planet.